Opinion

Readership survey 2021: here's what you told us...

22 July 2021

Sharing some key findings from the Community Practitioner 2021 readership survey.  Download the PDF, here. 

Reach and benefit

Nearly 90% of you usually pass on your copy of Community Practitioner to one or two other people

88% of you consider Community Practitioner to be a key benefit of your Unite-CPHVA membership And for 70%, the journal influenced your decision to join in the first place

1/3 of you felt the journal has been a source of support during the Covid-19 pandemic


Practical content

85% of you think the articles in Community Practitioner are clearly written and easy to understand

Almost 80%  say the journal has improved practice knowledge or understanding

Nearly ¾ think the research paper summaries in the journal and full online versions inform practice

73% have used tips and advice given in the journal at work

Practice-related content and research are important to readers, with an appetite for reflections (45% want to read more)


Design

87% think the number of images used in the journal is about right

85% think the same for the colour scheme used

More than 9 in 10 think the journal’s design is either attractive or helps to improve the overall reader experience


Who took part

¾ of respondents work for the NHS, the majority as health visitors (59%)

The varied list of other professions included school nurses, community nursery nurses, team leaders and practice teachers

72% of you listed practice as the main function of your role

97% of respondents were female

76% a parent or carer

and just over half aged 55-64


Thank you and well done!

A big thanks to everyone who took the time to fill out the survey, and congratulations to the two respondents (including Elspeth Amos) who each won a £75 M&S gift card in the prize draw.

Any more thoughts?

If you didn’t manage to complete the survey, but would still like your voice to be heard, or you have an article suggestion, please email the editor [email protected]

Image Credit | Shutterstock

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