England: baby-friendly services in Salford win Unicef gold

20 March 2020

Salford City Council and Salford Royal NHS Foundation Trust’s 0 to five services have become the first in north-west England to achieve the joint gold standard Unicef Baby Friendly Award.

The creation of infant feeding groups in Salford saw a rise in breastfeeding rates from 33% to 48%.

Unicef assessors found that every mother they interviewed across the trust’s health visiting and council services said staff treated them with kindness and consideration.

Gold standard accreditation recognises that a service has the leadership and culture to maintain long-term support for families with feeding.

Deputy city mayor councillor John Merry said: ‘It has taken eight years of hard work to reach this standard [...] It means any new parent who is seen by their health visitor or goes into one of our children’s centres know they will get the very best care and support.’