Sugar drops off shopping lists

07 November 2019

The amount of sugar in everyday foods is falling, according to Public Health England (PHE).

A PHE report on the food industry’s progress in reducing sugar looked at foods contributing the most sugar to children’s diets, including cakes, breakfast cereals and sweets.

For retailers and manufacturers, there was a 2.9% reduction in sugar overall since 2015. In the out-of-home sector, based on more limited data, there was a 4.9% reduction.

Some retailers reduced sugar even further in other products: in yoghurts and fromage frais by 10.3%, and in breakfast cereals by 8.5%. In addition, the average sugar content of drinks subject to the soft drinks industry levy fell by 28.8% per 100ml.

Retailers reduced sugar in breakfast cereals by 8.5%, and in soft drinks by 28.8% per 100ml

In total, 30,133 tonnes of sugar were removed without reducing soft drink sales, resulting in around 37.5 billion fewer kilocalories sold in sugary drinks each year.

Duncan Selbie, chief executive of Public Health England, said: ‘We are seeing some encouraging progress from the food industry.

‘We are confident that the industry as a whole understands their responsibility to step up and deliver for children and their families.’

Image credit | iStock