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England: Change4Life highlights wellbeing boost from exercise

06 September 2019

Change4Life, a campaign run by Public Health England (PHE), is highlighting the positive impact of exercise on wellbeing with the launch of Disney-inspired short bursts of activity.

A survey by Change4Life and Disney UK found that less than half of parents are aware that physical activity can build children’s self-confidence (49%), reduce anxiety (47%) and improve their self-esteem (46%). Just 16% (one in six) think that physical activity can help children develop attributes which make it easier to cope with life’s setbacks.

And the survey also found almost half of children think that they need to be ‘fast’ (49%) or ‘strong’ (41%) to be physically active and only a quarter see themselves as ‘sporty’.

The Change4Life campaign is encouraging children to play ‘10 Minute Shake Up’ games inspired by favourite characters from films such as Toy Story 4, and has launched an online quiz to help them find activities and sports to suit them.

Eustace de Sousa, national lead for children, young people and families at PHE, said that children’s physical activity levels were ‘worryingly low’.

 

The campaign is encouraging children to play ‘10 Minute Shake Up’ games inspired by characters from films such as Toy Story 4
 

Image credit | iStock

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