Great Britian: infant-feeding website aims to help HVs support parents

03 October 2018

A new infant-feeding website will help health visitors encourage breastfeeding and bottle-feeding parents to bond with their babies.

The iFeed Project, created by academics at Coventry University, aims to fill a gap left by children’s centre closures and overstretched services.

Researchers found that parents wanted more information about bottle-feeding and more content directed at fathers and partners.

The resulting website promotes breastfeeding and infant bonding, without excluding those who do not wish to or cannot breastfeed.

Project leader Dr Naomi Bartle said: ‘There are many benefits to breastfeeding and the site primarily aims to encourage it.

‘But bottle-feeding is still the norm in the UK and we have to recognise that in the support we offer parents.’