Scotland: breastfeeding up by 5% in forth valley

04 July 2018

Health visitors who helped raise breastfeeding rates by 5% have been awarded a Baby Friendly Award from Unicef.

Kathy O’Neill, NHS Forth Valley Health Board’s general manager, accepted the award on behalf of the health-visiting service that increased the number of local women who were breastfeeding six weeks after birth. She said: ‘The team offers practical and emotional support to women across Forth Valley to help them feel more confident and comfortable to breastfeed.’

The Baby Friendly Initiative, set up by Unicef and WHO, is a global programme that provides a practical way for health services to improve the care provided for all mothers and babies. ‘Most mothers want to breastfeed but don’t always get the support they need,’ said Unicef’s Sue Ashmore. ‘Mothers in NHS Forth Valley can be confident that their midwives and health visitors will provide high standards of care’.

Picture credit | iStock